Flyers give you a way to communicate with a crowd. As such, your flyer should be easily digestible at a glance. It should take no more than a couple seconds for people to see what you’re trying to communicate with the flyer. Are you offering a coupon? Are you inviting them to a grand opening party? Whatever your core message, it should be simple and easy to spot on the flyer. Because of the fast nature of communication, consider not folding a flyer. The option is available, but the more steps you ask of your audience, the less likely they are to see your core message. One, A single unfolded sheet with concise communication is ideal for a flyer.